We think your hairdo can actually do good in this world. Put it to work.
Create awareness for high cancer rates among the LGBT community by giving it color.
To be featured in LGBT publications, as well as magazines such as INStyle and Elle.
Each of these LGBT fashion gurus have over 2,000,000 followers.
Mobile salons at Pride festivals will dye people's hair. A photo booth in the truck takes pictures of newly dyed supporters and uploads them to social media using #dyeingtostopcancer